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Yamaha started in 1887 as a piano and reed organ manufacturer by Torakusu Yamaha. The company's origins as a musical instrument manufacturer are still reflected today. Yamaha is alway competing with top competitors in each of the many different markets. Also known for being on of the beginnings of the well-known UTV industry. Rhino is one for the first SxS that started it. In 2004 Yamaha released there first model of a UTV (utility terrain vehicle). From a fast farm growing utility vehicle to people building them with long travel kits to roll cages, this is the start of turning a farm vehicle to full blown race vehicles today.

In 2016, Yamaha entered again into the Higher market UTV world with a new model know as the YXZ1000R. Competing with Polaris Rzr and Canam Maverick was not easy. Being the first SxS makers to put a 5‑speed sequential shift transmission in a UTV. Always improving their new design it has become a very favorable UTV in one year of production. 2017 Yamaha released many new models of their popular YXZ 1000R, Adding models with the complete Shifting and clutching feeling to an automatic with paddle shifters.

Yamaha is appreciating the Farm Industry as much as the offroad industry with their popular models like the Viking and Wolverine. Making it a progressive and competing market, to giving our customer an extremely variety of products for all models.